Smyths Toys Superstores

AI Platform Coverage

ChatGPT
339
Gemini
286
Perplexity
--
Claude
--

Total Mentions

625

↑ +75% from last month

Share of Voice

8.8%

Within relevant prompts

Avg Sentiment

0.58

positive

Visibility Score

28590

AI platform reach

Prompts 591

Prompt Intent Pos. Sentiment

Toys for 7 year old girls

I C
1 neutral

What are popular outdoor toys for boys?

I C
1 neutral

Christmas toys for boys

C T
1 neutral

What are popular toys for 6 year old girls?

I
1 neutral

What outdoor toys are suitable for 8-year-olds?

I C
1 neutral

Keywords 12

Keyword Prompts Avg. Position Avg. Sentiment
toys for 7 year olds
38
#2
positive
toys for kids
27
#2
positive
toys for 6 year olds
45
#3
positive
toys for 8 year olds
39
#3
positive
toys for boys
42
#3
positive

Competitors 10

Competitor AI Mentions Share of Voice Overlap %
607
21%
96%
412
14%
73%
350
12%
63%
343
12%
81%
330
11%
79%

Competitive Positioning Map

Organic Keywords Organic Search Traffic thetoyshop.c... hamleys.com lego.com johnlewis.co... argos.co.uk 0 200 400 600 800 0 5K 10K 15K 20K